Saturday, August 30, 2014

Kimcheelicious Retail Packaging Re-boot

Q: How many art directors does it take to change a light bulb? 
A: I dunno, what do you think? 

This is my two-month Kimcheelicious retail packaging exploration... not much to be said here but I like where it’s been going. I think it visually engages its audience and conveys the uniqueness of my specialty food. As a graphic designer I always ask: “Is it done or over-done?”

For placement testing I’ve walked into grocery stores and put it in refrigerated isles to see if it belongs. I’m sure the security cam reveals a very odd movie of a man staring at three jar for 30 minutes scratching his beard. After a year of taking a packaged product around I’ve had mostly great feed back and very few I-don’t-get-it comments. This means it’s time to raise some start-up cash to get these to market.

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